May30Written by:Site Admin
5/30/2010 5:07 PM 
I recently started a discussion on LinkedIn where I asked if anyone had a recipe for building great customer relationships, and the results were pretty impressive. But what struck me as amazing, was the strong common theme amongst most of the responses.

Here is the result: A recipe using the finest ingredients to mix up the perfect customer relationship…
- Start by rolling out a foundation of trust. Add a large amount of honesty to your relationship and always deliver what you promise.
- Peel and slice the customer’s words in order to really understand what they’re telling you. You need to LISTEN in order to know what’s best for them!
- Add a heaping cup of open communication. The customer wants you to acknowledge their intelligence and feel respected.
- Place motivated, understanding, and courteous employees into a large pot and gently stir in training, objectives, and leadership so that they will do anything to satisfy your customer.
- Prepare your customers for any problems or setbacks that may occur.
- Mix in proactive service in order to anticipate your customer’s needs.
- Skim off any insincerity. Customers want genuine interest and earnestness.
- Combine these ingredients in order to build the best customer relationships possible!
- Garnish with random friendly phone calls just to check in and genuine cards to say thank you!
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4 comment(s) so far...
Re: Recipe for Building Great Customer Relationships
Excellent tips and I underscore and applaud #7 and #9. I will RT your post on Twitter because refreshing well written reminders always lift a Contact Center's morale!
Here's a post to expand even further. ---------------------- katenasser.com/customer-service-loyalty-the-connection/
Best wishes, Kate Nasser, The People-Skills Coach By Kate Nasser, The People-Skills Coach on
6/1/2010 11:21 AM
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Re: Recipe for Building Great Customer Relationships
I am truely impressed that someone could put something like this in writing and not only get the objectives correct but also the priorities. 1 & 2 are right on, #5 while very difficult to tell the customer is a must and it is nice to see on the list.
Good job! :)
By Bob Wehrly on
6/2/2010 7:25 AM
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Re: Recipe for Building Great Customer Relationships
Wait! You forgot the salt. Salt your customer interactions with opportunities to discover other needs and wants in order to increase retention and loyalty. By Glenn on
6/4/2010 5:39 AM
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Re: Recipe for Building Great Customer Relationships
Hi Erin! Thanks for recapping the discussion on Linked In. I'd like to add to Glenn's commnet re: salt! Providing those motivated, courteous agents with the right opportunities to discover other needs and wants is easier to execute when you use technology to take action in real time, and make it EFFICIENT. if your are interested, we've writtena quick post: 5 Ways Technology Can Help Maximize Incoming Customer Interactions to Increase Customer Satisfaction and Profitability: www.getswyft.com/blog/detail/move_from_customer_satisfaction_to_customer_delight By Jenn VonHagen on
10/6/2010 5:18 AM
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